“I think we’ve been hacked” - 3 Website Security Tips
You know that sinking feeling when you think you’ve lost your wallet or phone.
Maybe you just arrived in your driveway from a night out, got out of the car and did the old pat down of all your pockets or did a quick check of your handbag for your phone... only to realise there’s nothing there.
A spike of panic hits you and you remember you haven’t backed up your address book for 6 months!
I know how you feel. That’s the same way a lot of our clients have felt when they see their site down or can’t login to their website.
How a hashtag killed off Cher
Margaret Thatcher, the United Kingdom's former prime minister, died Monday at age 87 following a stroke.
Apparently the former Margaret Thatcher's death was celebrated by some of the British public. Call me young and naive, but I don’t believe anyone deserves this sort of send off, knowing full well my own shortcomings and darkness.
“The witch is dead.”
However if anyone is going to do to anything of significance, there’s going to be criticism...
2 of your biggest frustrations when dealing with web folks
Ah the results are in... thanks to all who contributed and I’m now going through 600+ data points.
Right off the bat, there’s a vast difference in the results... depending on whether the surveyee is from either a marketing or designer background.
The designer was more concerned with “visual quality” or “lack of appreciation by stakeholders” whereas the marketer was frustrated by how to hit KPIs and team communication.
Some of the interesting feedback regarding people’s biggest frustration covered:
Spotify Case Study: crazy success in a “red ocean”
Failure has meet dozens of music subscription services all over the world including across the US, Europe and here in Australia.
Why didn’t Spotify fail?
What made Spotify think there was more space in a crowded unprofitable market (because of royalties) that already had major players backed by Yahoo, MSN, Pandora or Napster?
Here are 4 factors I believe set Spotify apart from it’s competition that are very powerful when applied to your own marketing:
The most dangerous risk in marketing
If you’ve seen the tv show “Las Vegas” you’d know being based out of Sin City it has a large variety of dodgy characters available to be leveraged for any script.
However there’s a single episode with a man who’s well educated, has a fledging career in actuary and lives his life making decisions based on sound data and wisdom... but he enters the story by telling us he’s sold all his stuff on ebay and is betting it all on roulette... that's $180,000 US on 1 bet.
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